• EMPOWERING PEOPLE TO
    TRANSFORM THE LIVES OF PETS

    Get To Know Us

  • Redefining
    Better

    In Pet Food

    About Us

  • FOLLOWING NATURE'S LEAD

    Our Brands

 
 
 
 
 
 

ABOUT NATURE'S VARIETY

Since we got our start in Lincoln, Nebraska, our purpose has been to empower people to transform the lives of pets. And as the leader in raw nutrition, we believe wholeheartedly that it starts with food. That’s why we’re committed to making it possible for more pet parents to feed their own pets natural, holistic pet food guided by the unmatched nutrition of raw.

Explore Our Brands

Grain-free, high protein nutrition,
guided by our belief in raw

Discover Instinct

Holistic nutrition with whole grains 
and simple, natural ingredients

Discover Prairie

 

Redefining
Better
Through Raw

When we looked at the choices pet parents had, we believed deeply that it was up to us to find a way to make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw. Because in our minds, everything we feed our pets should be real, whole, pure, and as close to its natural state as possible. It’s that simple.

About Us

 

PEOPLE WITH PURPOSE

We’re passionate and proud pet parents like you. We don’t compromise when it comes to our pets’ wellbeing. And we don’t waver when it comes to doing everything we can to make it possible for more pet parents to feed their own pets better nutrition guided by raw.

Because we know that if we can get the nutrition of raw into more bowls, we’ll transform the lives of more pets. And that’s really why we do what we do.

Our Team