Important Update

Regarding Food Safety

Nature's Variety has a food safety update affecting our Chicken Formula and Organic Chicken Formula Raw Frozen Diets with "Best If Used By" dates on or before 2/5/11.

Please click here to read this important message from our CEO.

NV now uses High Pressure Pasteurization

FOOD SAFETY TECHNOLOGY

High Pressure Pasteurization is a unique food safety process based on a deep sea discovery – at deep sea levels (under high water pressures), harmful bacteria cannot survive where other microorganisms can.

Click here to learn more.

Health & Happiness

holistic food for whole health

Our wholesome foods are full of natural goodness, just like your dog. Every diet is 100% free of corn, wheat, soy, chemicals, and artificial colors & preservatives.

Try our holistic Prairie foods, grain-free Instinct foods, and naturally complete & balanced Raw Frozen Diets.

Your Furry Carnivore

Give her what she craves.

Did you know that your cat is an obligate carnivore? That means she needs
more meat in her diet – not grain or fillers.

Raw Frozen Diets are formulated the way nature intended. 

Also try Instinct grain-free kibble & canned diets.

Ingredients 101

Proper nutrition starts with the right ingredients

We believe proper nutrition starts with wholesome, natural ingredients.  That's why we choose every ingredient with care. Understand what ingredients are in your pet's food – and why they've been included.

Visit the Ingredient Glossary to learn more.

Try SweetSpots!

Frozen Treats for Dogs

These new "ice cream treats for dogs" are all natural, 98% lactose-free, and contain live active yogurt cultures.

Available in 2 delicious & nutritious flavors: Sweet Potato & Molasses and Peanut Butter & Honey.

Click here to read more!