Venison is an iron rich alternative meat protein from the striated muscle (skeletal and cardiac) of farmed venison. Venison is a complete protein meaning it contains all essential amino acids and can be a healthy solution for pets with allergies to common proteins.

Venison liver is a very good source of lean protein. Our nutritious venison liver is also rich in vitamins and minerals, including Thiamin, Manganese, Vitamin A, Vitamin C, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Pantothenic Acid, Iron, Phosphorus, Zinc, Copper, and Selenium. These vitamins and minerals help provide complete and balanced nutrition for dogs and cats.

Venison meal is the clean combination of the flesh and skin of venison with the moisture removed. Venison is an iron rich alternative meat protein with significant levels of essential amino acids and fatty acids to support your pet’s immune system. This unique protein can be a healthy solution for pets with allergies to common proteins. High quality, protein specific meals are simply a dried and more concentrated form of the meat, poultry or fish protein. It is important to make sure the meal is protein specific (Beef Meal, Lamb Meal), and not generic like Meat Meal or By-Product Meal which by definition can be any species of animal. Nature’s Variety obtains its venison from CWD-free herds.

Vitamin A is a family of compounds that may also be referred to as retinol, retinal, retinyl, or retinoic acid. Carotenoids, specifically beta-carotene, are precursors (pro-vitamin A) from which the body may manufacture vitamin A. Vitamin A is essential for normal eyesight. This vitamin combines with a specialized protein in the retina of the eye that is necessary for night vision. Vitamin A also helps develop and maintain the cornea in the eye, all mucous membranes, the digestive tract, the urinary tract, the reproductive tract, the skin and the lungs. It is important for normal body growth and the formation of bones and soft tissue. This vitamin also helps support the immune system. Vitamin A is stored in the liver. Because excess dietary intake of pre-formed vitamin A can be toxic, diets that include liver must be properly balanced and formulated; AAFCO sets minimum and maximum dietary levels.

Vitamin B12 (also known as cobalamin or cyanocobalamin) is the largest, most complex, and most potent water-soluble compound essential to animals and microorganisms, such as probiotics. Vitamin B12 is necessary for food metabolism, DNA formation, and the prevention of anemia.

Vitamin B6, also known as Pyridoxine Hydrochloride is a water-soluble organic compound that is an essential micronutrient for microorganisms and animals as it is needed to make DNA and participates in over 60 enzyme reactions. It is integrally involved in transport, synthesis, and breakdown of amino acids and carbohydrates. Vitamin B6 aids in the absorption of antibodies and red blood cells. The pyridoxine requirement of an animal is directly proportional to the level of protein in the diet and degree of stress. Pyridoxine is widespread in foods, with organ meats, fish, whole eggs, carrots, Brewer’s Yeast, and alfalfa providing rich sources.

Vitamin C is also known as Ascorbic Acid. Vitamin C is a highly effective antioxidant that helps maintain a robust immune system, supports wound repair, and participates in nutrient metabolism. Vitamin C is also known for its role in neutralizing harmful free radicals. While dogs and cats can manufacture their own vitamin C, inclusion in the diet is beneficial especially during times of stress (gestation, lactation, weaning, travel, work), illness, or old age. Excess is excreted in the urine and not stored in the body.

Vitamin D3 is a fat-soluble vitamin also known as cholecalciferol. It is the major active substance in Vitamin D and can only be obtained from non-vegan sources – D2 is the plant form and is not as efficiently used by the body. Its main function is to stimulate the absorption of calcium and phosphorus. This important vitamin aids in the formation of normal bones and teeth. It also aids in the maintenance of a healthy nerve and muscle system by regulating the level of calcium in the blood. Calcium is necessary for normal nerve transmission and muscle contraction (including the heartbeat), and the nerves and muscles depend on a constant supply of this mineral from the blood.

Vitamin E is a fat-soluble group of 8 structurally distinct molecules known as tocopherols; they are potent antioxidants. In the body, it protects fat and Vitamin A from destruction by charged oxygen called free radicals. It functions to stabilize cell membranes and protect them from damage by air pollutants, particularly the cells in the tissues of the lungs and mouth. Vitamin E is known to help reproductive development and hormone production.