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Learn about Raw Diets

Simply put, raw diets provide nutrition the way nature intended.

Nature’s Variety Raw Frozen Diets are formulated like the ancestral diet with 95% meat, organs, and raw ground bone, and with wholesome fruits and vegetables. Dogs and cats are meat eaters by nature. A diet consisting primarily of raw meat, organ meats, bone, and fat reflects what your pet would eat in its natural habitat. Since dogs and cats are carnivores by nature, they thrive on a diet rich in nutritious meat.

The INGREDIENTS speak for themselves:
Lamb, Lamb Liver, Raw Ground Lamb Bone, Lamb Heart, Lamb Kidney, Apples, Carrots, Butternut Squash, Ground Flaxseeds, Montmorillonite Clay, Broccoli, Lettuce, Spinach, Dried Kelp, Dried Apples, Fruit Pectin, Apple Cider Vinegar, Parsley, Honey, Salmon Oil, Olive Oil, Blueberries, Alfalfa Sprouts, Persimmons, Inulin, Rosemary, Sage, Clove. Visit the Ingredient Glossary to learn about each ingredient.

1st and Only to be Substantiated by Science
Nature's Variety Instinct Raw Frozen Diets are the 1st and only raw diets to be scientifically substantiated as complete and balanced for all canine life stages through AAFCO Protocol Feeding Trials.  

Quality, Integrity, and Care
Nature's Variety Raw Frozen Diets are made in the heart of the USA in an EU approved and USDA Certified Organic Processing Facility.  Each patty, medallion, and chub is individually quick frozen to seal in freshness, natural flavors, and nutrition.  Nature's Variety uses only high quality meat and poultry in our Raw Frozen Diets.

  • Ingredients are sourced from USDA inspected facilities
  • Chicken is certified organic or certified antibiotic-free with no added growth hormones*
  • Lamb and Venison are pasture-fed and antibiotic-free with no added growth hormones; Venison is imported from New Zealand
  • Rabbit is antibiotic-free with no added growth hormones

*Federal regulations prohibit the use of hormones in poultry.

Lean more about raw by selecting a link at left.  Or visit our
Store Locator to find a store near you.