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What is a Raw Diet?
LEARN ABOUT RAW FOOD

Raw diets provide nutrition the way nature intended. Nature’s Variety Instinct Raw Frozen Diets are formulated like the ancestral diet with 95% meat, organs, and raw ground bone, 5% fruits and vegetables, and 0% grain. Dogs and cats are meat eaters by nature. A diet consisting primarily of raw meat, organ meats, bone, and fat reflects what your pets would eat in their natural habitat. Since dogs and cats are carnivorous by nature, they thrive on a diet rich in nutritious meat.

The Gold Standard – Real, Fresh, and 100% Natural 
Proper nutrition can help pets attain – and maintain – a healthy body and a happy life.  Many of the benefits of optimal nutrition include a lush & glossy coat, healthy skin, lean muscle tone, a robust immune system, strong bones and teeth, a healthy heart, proper digestion, and increased energy & vitality.

At Nature's Variety, we believe natural is best – and a raw (uncooked) diet is as natural as you can get!  Since raw diets provide nutrition the way nature intended, they are truly "the gold standard" of nutrition for your special pets.  Cooking food causes proteins to denature, and many become distorted or damaged, essentially destroying their biochemical identity.  We believe raw diets are superior to cooked diets because the proteins, vitamins, and minerals are more intact and more bio-available, meaning they are available for your pet to utilize and benefit from.  Additionally, raw meat is about 60-70% moisture, and is an excellent source of dietary water. Adequate water intake is considered by many veterinarians to be the first line of defense against kidney and urinary disease.

When we say 100% natural, we mean just that!  We do not use synthetic vitamins or minerals in our Raw Frozen Diets. Every ingredient is real, fresh, and thoughtfully included to create a complete and balanced diet.Nature's Variety Raw Frozen Diet - medallions

Nature's Variety Instinct Raw Frozen Diets are available in a variety of unique proteins, including chicken, beef, lamb, bison, rabbit, venison, and organic chicken – nourishing pets with the delicious, natural tastes as nature intended for them.  Our Instinct Raw Frozen Diets are also available in a variety of convenient sizes, making them quick and easy to serve.