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Instinct® Adds Two Products to Raw Boost® Line

Nature's Variety News - December 29, 2014

Senior dog kibble and Munchies treats provide convenient new ways for pet parentsto provide healthy raw for their pets

ST. LOUIS (December 2014) – Nature’s Variety, a St. Louis-based independent natural pet food company, today announced two Raw Boost® additions to the leading raw pet food brand, Instinct®. The Raw Boost product line features grain-free kibble with freeze-dried raw pieces in the perfect combination of convenience and nutrition for vibrant pet health.

New, Instinct Raw Boost Senior dog kibble combines high-protein chicken kibble with freeze-dried raw pieces in a formula developed specifically to give dogs age seven and up energy and vitality. Senior Dog kibble incorporates glucosamine and chondroitin to support healthy joints; antioxidants to help maintain a healthy immune system; natural DHA to help support eye and brain health; and probiotics to support a healthy digestive system.

New, Instinct Raw Boost Munchies for dogs are 100-percent-raw freeze-dried treats with an irresistible taste that comes from real meat – chicken, beef or lamb. Munchies have less than five calories per piece and do not contain wheat, corn, soy, grain, gluten or artificial colors or preservatives. These freeze-dried raw treats are the perfect way to provide the healthy benefits of raw while satisfying your dog’s senses with a delicious treat he or she will absolutely love.

“These new Raw Boost foods provide further options for pet parents to nourish their dogs with the pure and wholesome nutrition of raw,” said Eric Emmenegger, Senior Brand Manager for Nature’s Variety. “We continue to expand the Raw Boost selection to provide complete and balanced options for all breeds, all life stages, all dietary requirements and all activity levels.” Instinct Raw Boost Senior kibble is available in Chicken Meal formula in 4.1 lb. and 23.5 lb. bags. Instinct Raw Boost Munchies are available in three varieties in 4 oz. bags -Chicken Formula, Beef Formula, and Lamb Formula.

About Nature’s Variety

Nature’s Variety is an independent company producing premium, natural pet foods, with headquarters in St. Louis and manufacturing operations in Lincoln, Nebraska. Nature’s Variety produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food. The Instinct® brand includes Pride by Instinct®, Instinct® Raw Boost®, Instinct® Limited Ingredient Diets, Instinct® Healthy Weight and Instinct® Ultimate Protein®. Nature’s Variety products are sold at local pet specialty retailers, Petco, PetSmart, veterinarian offices, and through online retailers, including Amazon.com, Wag.com, Chewy.com and Petflow.com. For more information about Nature’s Variety, visit www.naturesvariety.com.

For more information on Instinct®, visit www.instinctpetfood.com. Facebook: Facebook.com/Instinct Twitter: @NaturesVariety Instagram: instinctpetfood