The Nature's Variety Transformation

At Nature’s Variety, our passion has always been the health and happiness of dogs and cats. In fact, our purpose is to empower people to transform the lives of pets through pure nutrition. With insight from consumers, input from many distributors and retailer partners, and the expertise and passion from our internal team members, we’re transforming the look and feel of the Nature's Variety brand and taking our identity to the next level. 

NEW LOGO
As part of our commitment to purity, integrity, and quality, we've developed a new brand identity that will carry us forward in the pursuit of our purpose. 

The first phase of our brand’s transformation was the introduction of our new Nature's Variety logo, which was redesigned to represent our company’s personality – created with natural colors, a friendly font, and a circle to symbolize variety and completeness.

You've likely seen this new logo on our website, on our social media sites, and maybe even on the "new look coming soon" stickers on Nature's Variety packaging in your store.

NEW PACKAGING
As the Nature's Variety transformation continues, we are also excited to introduce all new Nature's Variety packaging to reflect our new identity. Our new package design elevates the visual representation of our products – including Instinct Raw, Instinct Kibble & Cans, and Prairie Kibble & Cans.  Yet we've maintained several key design elements from our current packaging, such as our easy to understand color-coding system by protein. 

The NV transformation will continue throughout 2010, with refreshed marketing collateral, updated freezer graphics, new in-store promotions, new print advertisements, and many other exciting new tools and materials to help empower you to make informed choices about your pet's health and well-being.

We’re truly excited about the new Nature’s Variety identity, as well as the new Nature's Variety packaging and collateral pieces that are currently in development. But what’s even more important is the transformative power of our products, the passion in our terrific sales team, the strength in the partnership with our independent retailers, and the trust and loyalty from our valuable consumers. 

We look forward to a terrific and transformative future with you!