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New Instinct Limited Ingredient Diets

Nature's Variety News - March 15, 2011

Introducing... Instinct Limited Ingredient Diets for Dogs & Cats

UPDATE: November 2, 2012: Instinct Offers Even More LID Options!

Visit for more details.

Empowering people to transform the lives of pets – that’s our purpose at Nature's Variety, and it’s what guides all the new products we develop. That's why we’re so excited to announce the introduction of Nature's Variety® Instinct® Limited Ingredient Diets (LID) for dogs and cats.

Limited Ingredient Diets
For pets with sensitive stomachs caused by food allergies or intolerances, less is more. Our new Instinct Limited Ingredient Diets are made with only pure, simple, essential ingredients that have been carefully chosen and thoughtfully balanced for your pet's special needs. Instinct Limited Ingredient Diets provide grain-free, gluten-free nutrition with one protein and one hypoallergenic starch, combined with just a few other wholesome, natural ingredients. Fewer ingredients means fewer worries that your pet will react negatively to his or her food. And with the variety of omega fatty acids in canola oil and coconut oil, your pet's skin and coat will be nourished naturally from the inside out. Now your pet can have the pure simple, instinctive nutrition he needs to enjoy life every day.

Instinct Limited Ingredient Diets are: 

  • Made with just one single protein and one hypoallergenic starch
  • Great for pets with sensitive stomachs caused by food allergies 
  • Coated with an exclusive green tea antioxidant blend for added flavor & health
  • Complete and balanced for all life stages and all breeds

Instinct Limited Ingredient Diets will be available in the following varieties and sizes.

Ask for the new Instinct Limited Ingredient Diets at your local independent pet retailers in mid-April!