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LID Wins Award!

Nature's Variety News - December 1, 2011

Instinct® Limited Ingredient Diets win the 2011 Pet Product News Editors’ Choice Award!

In March of this year, Nature's Variety announced the introduction of our new Instinct Limited Ingredient Diets (LID), and people took notice!   In November, our Instinct LID formulas were awarded the Editors’ Choice Award from Pet Product News International, a leading pet industry magazine!

Pet Product News reported a record number of entries this year, and Instinct LID was selected from hundreds of entries to be 1 of just 40 winners (everything from pet food to shampoo to car seats and more!). Winning products and product lines were selected based on innovation, function, or design or a combination of all three.

Nature's Variety® Instinct® Limited Ingredient Diets are formulated for dogs and cats with sensitive stomachs caused by food allergies or intolerances. Our LID foods are made with only pure, simple, essential ingredients that have been carefully chosen and thoughtfully balanced for your pet’s special needs. Instinct Limited Ingredient Diets provide grain-free, gluten-free nutrition with one protein and one low-allergen starch, combined with just a few other wholesome, natural ingredients. Fewer ingredients means fewer worries that your pet will react negatively to his or her food. And with the variety of omega fatty acids in canola oil and coconut oil, your pet’s skin and coat will be nourished naturally from the inside out. With Instinct LID, your pet can have the pure, simple, instinctive nutrition he or she needs to enjoy life every day.

Available for dogs in Turkey Meal Formula and Lamb Meal Formula. Available for cats in Turkey Meal Formula.

You can find Instinct LID at pet specialty stores.  Click here to find a store near you!