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Instinct® Introduces Ultimate Protein® Pet Food

Nature's Variety News - April 13, 2015

Breakthrough new product raisesthe bar for kibble

ST. LOUIS (April 2015) – Nature’s Variety, a St. Louis-based independent natural pet food company, is known for delivering innovative, natural pet food products and their newest launch is no exception. Instinct® Ultimate Protein® is a new and breakthrough product added to their leading raw pet food brand, Instinct®.

Instinct® Ultimate Protein® is the fruition of Nature’s Variety’s research-and-development efforts to produce a truly different type of kibble that most closely matches the ancestral, natural diet of dogs and cats in a dry form. Ultimate Protein® is a grain-free, gluten-free kibble whose high protein levels come primarily from pure animal sources, such as real chicken and real duck. The result is superior digestibility, meaning that more nutrients are absorbed and put to use by a dog or cat’s body. The high levels of real chicken and duck also contribute to superior palatability results.

Instinct® Ultimate Protein® is packed full of real meat, with absolutely no rendered meats, chicken meal or by-product meal. These pure ingredients deliver 47 percent crude protein levels, with 95 percent of that protein coming from real chicken (for the Chicken Formula). With an innovative manufacturing process and a proprietary formula, it’s loaded with up to three times more real chicken than conventional dry pet food (for the Chicken Formula).

“By including the highest levels of real chicken and achieving the highest crude protein levels – all while not including meals – Ultimate Protein stands apart from all other products currently on the market,” said Missy Werges, Senior Brand Manager for Nature’s Variety. “It truly delivers the ultimate in protein, digestibility and taste.” Ultimate Protein® is available in two varieties for both dog and cat – Chicken Formula and Duck Formula. Instinct® Ultimate Protein® launched in December 2014. Visit for more product details.

About Nature’s Variety

Nature’s Variety is an independent company producing premium, natural pet foods, with headquarters in St. Louis and manufacturing operations in Lincoln, Nebraska. Nature’s Variety produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food. The Instinct® brand includes Pride by Instinct®, Instinct® Raw Boost®, Instinct® Limited Ingredient Diets, Instinct® Healthy Weight and Instinct® Ultimate Protein®. Nature’s Variety products are sold at local pet specialty retailers, Petco, PetSmart, veterinarian offices, and through online retailers, including,, and For more information about Nature’s Variety, visit For more information on Instinct®, visit

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