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Instinct Announces Enhanced Kibble Formulas

Nature's Variety News - April 21, 2014

PURE INSTINCTIVE NUTRITION® NOW MADE EVEN BETTER

Nature’s Variety is excited to announce a number of enhancements to our Instinct Kibble formulas and packaging. Now our formulas deliver even greater nutritional benefits and our packaging has a refreshed look, too!

The updates you’ll see across our Instinct Kibble portfolio include the following:

  1. Enhanced Formulas
  2. Improved Taste
  3. Refreshed Packaging Designs

ENHANCED FORMULAS DELIVER EVEN MORE

  • High protein, grain-free formulas with the primary protein derived from animal sources – it’s the right way to deliver protein to dogs and cats.
  • Includes a superior quality probiotic called Bacillus coagulans, to help ensure a healthy digestive system.*
  • Balanced levels of omega fatty acids for healthy skin and a lush, glossy coat.
  • Enriched with antioxidants through Vitamins E and C to help support a healthy immune system.


IMPROVED TASTE THROUGH FRESH MEAT

  • Taste tests show improvements in our formulas, including a 6:1 preference over our previous formula for Instinct Chicken dog and a 2:1 preference over our previous formula for Instinct Chicken cat
  • Digestibility tests completed on all products will ensure a seamless transition to the enhanced formulas


REFRESHED PACKAGING DESIGN

  • Brighter, crisper graphics to stand out on shelf
  • Clearer communication of high meat content
  • Easy to read benefit claims with corresponding icons


You will see these changes reflected in our Instinct Originals, Instinct Raw Boost, and Instinct Limited Ingredient kibble diets for both dogs and cats. Click on the links above to learn more about each formula.

*Instinct Originals and Instinct Raw Boost Kibble only.