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Instinct Raw has a New Look!

Nature's Variety News - May 21, 2014


Nature's Variety® is excited to champion a movement toward better pet health. All of our nutritious foods are made to mirror a pet’s raw ancestral diet, delivering optimal nutrition just as nature intended. As a result, pets’ lives are being transformed.

Instinct® Raw is at the pinnacle of all natural pet nutrition and is rapidly growing as more and more people discover what raw can do for their pets.  As part of this exciting growth, we’re proud to unveil enhanced packaging and formula updates coming soon to the raw product line.

Instinct® Raw formulas are still:

  • All natural, with no artificial or synthetic ingredients
  • 95% meat, organs, and bone; 5% fruits and vegetables; and 0% grain
  • Complete and balanced for all life stages and all breeds
  • Quality assured, safe raw food using a 100% natural process called High Pressure Processing (HPP) to ensure food safety
  • Made in our company-owned manufacturing facilities in Lincoln, Nebraska
  • Offered in the same bag sizes: 4lb Bites, 3lb Medallions, and 6lb Patties for dogs; 1.25lb Bites for cats

The new Instinct® Raw formulas have been updated in these ways:

  • Higher protein, lower fat formulas
  • Now offered in unique formulas for dogs and cats
  • All formulas for cats now have added natural taurine to support eye and heart health
  • Beef, Lamb, Turkey, and Organic Chicken Formula for dogs are made with one single animal protein source (no mixed proteins)

Plus, try we’ve added a new protein choice – Turkey Formula available in Bites and Patties.


Watch for the Instinct® Raw packaging to transition over the coming months at your local retail store. And if you haven’t joined the movement yet, there’s never been a better time.  Try raw today – click here to print a $3 coupon.

Instinct Enhanced Raw