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Agrolimen Purchases Remaining Interest in Nature’s Variety

Nature's Variety News - May 11, 2016

Company will continue to operate as stand-alone entity

ST. LOUIS (May 11, 2016) - Nature’s Variety, makers of Instinct® Pet Food, today announced that Agrolimen has acquired the remaining interest in the company by purchasing shares held by L Catterton and other shareholders. L Catterton made its initial investment in Nature’s Variety in 2008 and Agrolimen entered into a joint venture with L Catterton and other Nature’s Variety shareholders in July 2014.

“Our partnership with the team at L Catterton has been instrumental in positioning Nature’s Variety as the leading provider of raw and raw-inspired pet food,” said Reed Howlett, CEO of Nature’s Variety. “Since L Catterton’s investment, Nature’s Variety has quadrupled in size – an exciting growth trajectory led by game-changing innovation and our relentless commitment to making it simple for pet parents to feed their own pets the pure, real nutrition of raw.”

Howlett added that Nature’s Variety will continue to operate as a stand-alone company headquartered in St. Louis, MO and that the shift in ownership structure would not affect its philosophy, culture, or day-to-day operations.

“Our company purpose has been and will continue to be empowering people to transform the lives of pets,” Howlett said. “This purpose and focus has driven our growth and leadership in raw pet food – and it will continue to be the foundation of everything we do at Nature’s Variety. We’re committed to leading a movement toward better pet health and we look forward to working with Agrolimen to continue the considerable momentum we’ve achieved together in the past two years.”

“We have been privileged to work with a company so wholeheartedly devoted to its purpose, as well as to its leadership in bringing the highest-quality, natural ingredients to the pet food marketplace,” said Joan Cornudella, CEO of Agrolimen. “We look forward to a bright future as Nature’s Variety progresses in this next exciting stage.”

About Nature’s Variety
Nature’s Variety produces premium, natural pet foods. It is headquartered in St. Louis with manufacturing operations in Lincoln, Nebraska. Nature’s Variety produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food. The Instinct® brand includes Pride by Instinct®, Instinct® Raw Boost®, Instinct® Limited Ingredient Diets, Instinct® Healthy Weight and Instinct® Ultimate Protein®. Nature’s Variety products are sold at local pet specialty retailers, Petco, PetSmart, veterinarian offices, and through online retailers, including,, and For more information about Nature’s Variety, visit For more information on Instinct®, visit

About Agrolimen
Agrolimen is a FMCG group based in Barcelona, Spain, with leading brands in food and pet food industries as well as quick service restaurants. With more than 75 years of activity, it has established itself as one of the main European groups in these business areas. Agrolimen has presence in more than 75 countries and among its subsidiaries are GBfoods (food), Affinity Petcare (pet food), and the Eat Out group (quick service restaurants).