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Inc. Names Nature’s Variety to List of 5000 Fastest Growing Private Companies

Nature's Variety News - August 17, 2016

Company named to list for third year in a row

ST. LOUIS (August 17, 2016) - Nature’s Variety, makers of Instinct® Pet Food, today announced that Inc. has named the company one of 5,000 the fastest growing privately owned companies in America. The manufacturer of premium dog and cat food was ranked 4,024 with a three-year growth rate of 72 percent.

This is the third year in a row that Nature’s Variety has earned this distinction. To learn more about the Inc. 5000 rankings, visit

About Nature’s Variety
Nature’s Variety produces premium, natural pet foods. It is headquartered in St. Louis with manufacturing operations in Lincoln, Nebraska. Nature’s Variety produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food. The Instinct® brand includes Instinct® Raw, Instinct® Raw Market, Instinct® Raw Boost®, Instinct® Ultimate Protein®, Instinct® Originals and Instinct® Limited Ingredient Diets, all for dogs and cats; and Pride by Instinct® for cats. Nature’s Variety products are sold at local pet specialty retailers, Petco, PetSmart, veterinarian offices, and through online retailers, including,, and For more information about Nature’s Variety, visit For more information on Instinct®, visit