We're on a mission to transform the lives of pets through the pure, real nutrition of raw. Instinct is grain-free, high protein nutrition, guided by our belief in nutrition that is real, whole, pure, and as close to its natural state as possible. As the leader in raw pet food, Instinct is committed to redefining better™ for all pets by making raw nutrition accessible and simple.

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We believe nature provides the best source of nutrition for optimal nourishment. Prairie is balanced, holistic nutrition – made with pure animal protein, whole grains, and fresh vegetables and fruits.

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Nature's Variety is passionate about providing pure, real nutrition to keep your pets healthy and happy. Our foods are made with natural, wholesome, and delicious ingredients your dogs and cats will love. All of our foods are 100% free of corn, wheat, soy and other artificial colors and flavors.

Each recipe is rich in meat, poultry or fish proteins to give your pets everything they need for a long and happy life with you. Unlock your pet’s potential to thrive with better natural nutrition from Nature's Variety.